Mondo Strategy is a provider of strategic business solutions to the wine, liquor and beverage industries. We provide our clients with pragmatic advice across domestic and global markets. Our services include the development and implementation of strategic business plans, so we can deliver a measurable benefit to our clients. Our services include:
Strategic Business Planning
Mondo Strategy works with its clients to build Strategic Business Plans that interpret the purpose and goals of the business. These plans allow brand owners to assign tasks required of management to build an outcome orientated culture that rewards accomplishment. Strategic Business Plans are broken down into plans by market, identifying the focus of the business and the investment required behind those developments. Financial year or annual plans can add another tier of plans that give management teams the individual KPI’s they need to accomplish for the business in the short term.
Product Reseach and Development
Mondo Strategy advises clients on Product Research and Development strategies to ensure their brands have valuable attributes that set their brands apart or ‘differentiate’ their brands from their competitors. Product differentiation and positioning, consumer and trade research, brand development and design, test marketing and trade partner consultation all contribute to creating the correct product attributes for the your brand in its market place.
Global Sales and Distribution Strategies
Access to distribution and routes to markets are shrinking in local and global markets. Ownership of distributors and grocery outlets are polarising to a smaller group of owners in all markets. Mondo Strategy has up to date commercial experience in developing ‘access to market strategies’ in Europe, the United Kingdom, Canada, USA, Japan, China, Korea, Singapore, New Zealand and Australia. Mondo Strategy can help you determine the best Sales and Distribution Strategies for your business.
Logistics and In-Market Sales Teams
Mondo Search has experience in development of Logistics and In-Market Sales Teams in domestic and global marketplaces. Many small, medium or large size businesses are developing their own in-market sales teams for focus marketplaces. Mondo Strategy can help you determine the best logistics strategy for your business.
Communication Strategies
Communication strategies focus on development of brand awareness and recognition through advertising, public relations, sponsorship, consumer and/or trade promotional events. Personal selling, public relations and social network programs can be managed across multiple markets to build brand recognition, and support sales and distribution initiatives. As there is a significant expense in a brands marketing plan, Mondo Strategy can provide helpful advice on the most efficient use of resources in focus markets.
Executive Search, Selection and Mentoring
We work closely with our clients, acting as a partner in the process of attracting, recruiting and retaining talent. We have an extensive local and international contact network and database to ensure we are able to find the right candidate for you. We pride ourselves in a high level of client and candidate care, by maintaining close relationships and follow up through, beyond the recruitment process.
With offices in Sydney, Melbourne , Adelaide and Auckland, as well as national and international affiliates, Mondo Strategy is one of Australia and New Zealand’s leading specialist HR services, strategy and solutions firms.
Please contact Sue Henderson on Tel: 0408 262 943 for further information or assistance.
Let us know how we can be of assistance to you by completing our online form or by contacting our office.

